The Kanga Cup Organising Committee can today announce an exciting partnership with McDonald’s ACT, for the naming rights of the largest junior football tournament in the Southern Hemisphere.
The partnership will span the next three years, providing an exciting opportunity to grow the national and international profile of the Kanga Cup while collaborating with the local Canberra community.
From a humble inaugural tournament of just 35 teams in 1991, the Kanga Cup last year saw nearly 380 teams descend on the playing fields of Canberra and directly contribute a staggering $5.2 million to the Canberra economy.
The impact was in part due to over 42,000 primary purpose visitor nights in the ACT, with 47% of the contribution coming from accommodation alone. As the Kanga Cup continues to grow, the support of McDonald’s ACT and their passion for local grassroots sport only serves to make the future even brighter.
The 2018 tournament will kick-off soon, running from July 8 – 13 at nine venues across Canberra and the surrounding region. Capital Football CEO Phil Brown said that the support of McDonald’s ACT will only serve to improve the event this year.
“The Kanga Cup generates an enormous economic uplift for the ACT business community, and we are grateful that McDonald’s ACT have chosen to partner with the tournament,” Brown said.
“Their support of the Kanga Cup demonstrates a commitment to give back to the local community by partnering with grassroots sport.”
McDonald’s ACT licensee, Hani Sidaros, said he is looking forward to being a part of the tournament, and using his brand to help grow and improve the grassroots tournament.
“We’re really proud to be a part of the local Canberra community and we do everything we can to support them. We’re delighted to be able to play an active role in supporting grassroots football through the Kanga Cup and, in doing so, encourage more kids to lead an active lifestyle. We’re excited to see the tournament come to life next month and will be cheering on the teams the whole way.”